| POC | Side Business | Lifestyle Business | Enterprise Business | Startup Business |
|---|---|---|---|---|
| I'm here | "I’m looking for extra income while keeping my full-time job." | "I prioritize passion and freedom over growth." | "I want to build something scalable and long-term with structured growth." | "I aim for rapid scaling and innovation to disrupt the market." |
| Features |
- Limited time & focus. - Low risk as main job provides stability. - Gradual learning. |
- Balanced work-life. - Aligned with personal values. - No pressure for rapid growth. |
- Scalable structure. - Requires large resources. - Focus on long-term sustainable growth. |
- Fast-paced innovation. - High growth potential. - Risky, often backed by venture capital. |
| Slogan | Discovering & Learning | Freedom, Flexibility, Fun | Independence | Extreme Innovation |
| Pros |
- Low risk entry. - Can experiment without quitting main job. - Skill development. |
- Freedom and flexibility. - Work-life balance. - Fulfills personal passions. |
- Stability. - Proven business model. - Scalable with access to resources. |
- High potential for rapid growth. - Disruptive innovation. - Attracts investors. |
| Cons |
- Limited growth due to split attention. - Takes time to scale. - Growth cap. |
- Limited growth. - Hard to scale if desired. - Responsibility falls entirely on one person. |
- High resource demand. - Complex operations. - Need for significant capital. |
- High failure rate. - Intense pressure for rapid growth. - High burnout potential. |
| Target or % Increase/Period | "Target modest growth, like 100 customers/month while keeping main job." | "Limited growth, just enough to maintain desired lifestyle." | "10% to 15% growth/year, slow and steady expansion." | "10% to 20% growth/week, aggressive market capture." |
| Investment Level | Low investment, personal savings and time. | Moderate investment depending on lifestyle and business size. | High investment in staff, infrastructure, technology, etc. | High investment, often backed by venture capital or angel investors. |
| Workload | Part-time or as needed, worked around primary job. | Part-time, designed to support the desired lifestyle, not overwhelm. | Full-time, but workload is spread across structured teams. | Full-time, with potential for long hours due to high demand for rapid growth. |
| Exit Strategy | Typically no exit strategy; a long-term side project for extra income. |
May sell or transition into personal full-time business. Exit not a priority. |
Merger, acquisition, or legacy business, often passed down. | Acquisition or IPO, aiming for a large exit if successful. |
| Risk | Low risk, since failure doesn’t impact primary income. | Moderate risk, balancing personal fulfillment with financial needs. | Moderate to high risk depending on market changes and competition. | High risk, with the possibility of quick failure or massive success. |
| Customer Base | Small, niche market, often local or industry-specific. | Niche market aligned with personal passions or interests. | Large, possibly global, aiming for a broader market. | Rapidly expanding market, targeting quick adoption. |
| Examples |
- A full-time teacher running a part-time tutoring business. - A 9-to-5 worker running an Etsy shop. |
- A digital nomad running a travel blog. - A yoga instructor offering online courses. |
- A chain of retail stores. - A national logistics company. |
- A tech startup creating a new social media platform. - A fintech startup disrupting traditional banking. |
| Learn More | Side Business | Lifestyle Business | Enterprise Business | Startup Business |
- 818-758-4076
- office@legit.com
- 3146 Koontz Lane, California